Founded in August 2012 by Twitter co-founder Evan Williams, Medium has significantly evolved to become a prominent online publishing platform. Its unique proposition lies in democratizing the sharing of ideas, enabling both amateur and professional writers, as well as major publications, to publish their content. This review unpacks Medium’s range of products, services, use cases, and its relevance to the investment professional community, alongside financial metrics and milestones that underline its market position. Products and Services:Medium offers a subscription-based model, which grants readers unlimited access to articles, stories, and audio versions of article contents. The platform’s easy-to-navigate interface and personalized recommendation algorithms ensure readers discover content most relevant to their interests, including finance, technology, and entrepreneurship.For writers and publishers, Medium presents a straightforward content management system that allows for easy content publication without the need for technical knowledge. The platform also offers a partner program where writers can earn money based on the engagement their articles receive, calculated by the reading time of Medium subscribers. Customers and Use Cases:Medium’s primary customers range from individual writers and readers to institutional publishers. Investment professionals can leverage Medium for insights and analyses on market trends, personal finance advice, startup stories, and technological innovations. It offers a rich vein of content that can aid in making informed investment decisions, staying abreast of industry changes, and understanding complex financial instruments through expert analyses. Features Beneficial to Investment Professionals:

• Curated Content: Medium’s algorithm provides a curated feed of articles tailored to the user’s interests, including specialized financial and technological topics.
• Publications and Collections: Users can follow specific publications or collections, such as "The Startup", "Marker", and "Towards Data Science", for professional insights.
• Audio Stories: For on-the-go consumption, select articles are available in audio format, allowing investment professionals to stay informed without having to dedicate time to reading.
• Engagement Features: Commenting and “clapping” (similar to liking) enable users to engage with content, authors, and other readers, fostering a community of like-minded professionals.

Notable Corporate Milestones:

• August 2012: Medium is founded by Evan Williams.
• 2017: Introduction of a subscription model to access unlimited content.
• May 2020: Medium announced it had 700,000 paying subscribers, signaling substantial growth in its user base.
• 2021 and beyond: Focus on improving the partner program and enhancing user experience for both readers and writers.

To explore Medium’s array of features and subscribe for access, visit: https://medium.com