HG Insights, headquartered in Santa Barbara, California, operates at the forefront of the market intelligence and analytics sector, aiming to transform vast amounts of complex technology spend and usage data into actionable insights. Their solutions are designed to empower sales, marketing, and strategy professionals in the technology sector to develop more effective engagement strategies, improve market segmentation, and drive higher revenue growth through better targeting. Products and ServicesHG Insights offers a suite of products centered around market intelligence, including the HG Insights Platform, HG Focus, and HG for LinkedIn. These tools leverage advanced data science techniques to analyze billions of unstructured digital documents, providing insights on technology installation information, IT spend, and contract intelligence across various industries and regions.

• The HG Insights Platform offers deep insights into market trends, allowing users to identify which technologies are being adopted and at what rate.
• HG Focus, an extension of the platform, aims to streamline the sales process by providing sales teams with quick access to in-depth insights directly within their CRM system.
• HG for LinkedIn enables marketing professionals to improve targeting on the LinkedIn platform by utilizing HG Insights' advanced segmentation capabilities.

Customers and Use CasesCustomers of HG Insights span a broad spectrum, including Fortune 100 companies, leading technology vendors, and fast-growing startups. Notable clients include Dell, Hewlett Packard Enterprise (HPE), and Tableau, demonstrating the platform's applicability across both established industry giants and more nimble technology firms. Use cases for their product range from enhancing account-based marketing campaigns, optimizing sales outreach strategies, to strategic planning and market entry analysis. FeaturesKey features of HG Insights include:

• Extensive Technology Intelligence: Detailed insight into over 14,000 technologies and counting, across a range of sectors.
• Global Market Coverage: Analytics covering over 120 countries, enabling global market assessment and entry strategies.
• Integration Capabilities: Offering seamless integration with major CRM and sales platforms such as Salesforce, as well as LinkedIn for targeted marketing campaigns.
• Spend Predictive Analytics: Advanced algorithms providing estimates on current and future technology spending by companies, aiding in prioritization and targeting.

Corporate Milestones and DatesOne of the notable corporate milestones for HG Insights includes its rebranding from HG Data to HG Insights in 2019, a move to better reflect its evolved market positioning and broader capabilities in delivering actionable market intelligence. Additionally, the acquisition of Pivotal iQ in September 2018 stands out as a strategic step to deepen its insights into technology spending and trends.For more detailed information about HG Insights’ offerings and to further explore the potential benefits for investment professionals, visit: https://hginsights.com