Products and ServicesAt its core, CircleUp harnesses the power of machine learning through its proprietary platform, Helio. Helio is an advanced analytical engine that identifies, classifies, and evaluates emerging consumer brands with the potential for significant growth. This technology sifts through vast amounts of data to discover and recommend investment opportunities that match specific investor criteria, significantly reducing the time and resources traditionally required for market research and due diligence.Beyond Helio, CircleUp offers a range of services including:

• CircleUp Credit : A financing solution that provides flexible, asset-backed loans to burgeoning consumer brands, enabling them to grow without diluting equity.
• CircleUp Growth Partners : An equity fund that invests in early-stage consumer brands, leveraging Helio’s insights to identify companies poised for exponential growth.

Use cases include:- Venture capital firms utilizing Helio’s analytics to streamline their investment scouting process.- Consumer brands leveraging CircleUp Credit for non-dilutive capital to fund growth initiatives.- Investors in CircleUp Growth Partners benefiting from a curated portfolio of high-growth consumer brands.For more detailed information on CircleUp’s offerings, success stories, and how it can transform your investment strategy, visit https://circleup.com.